Richard Johnson | The Activation

Oliver Buchannon

Richard Johnson

The strategy behind Elemis' 23% F1 awareness lift

Nov 13, 2025

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9 min read

The strategy behind Elemis' 23% F1 awareness lift

The partnership that brought luxury skincare to Formula 1

Richard Johnson

Creating a multi-million dollar athlete IP

Oct 16, 2025

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7 min read

Creating a multi-million dollar athlete IP

How Lando Norris built F1's most impactful commercial brand

Richard Johnson, +1

Steal the formula behind Red Bull’s short form branded content

Aug 31, 2025

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12 min read

Steal the formula behind Red Bull’s short form branded content

How to create content worth watching

Richard Johnson

Google Pixel's football masterclass

Aug 21, 2025

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11 min read

Google Pixel's football masterclass

The most visible sponsor in English football?

Richard Johnson